Voutilainen introduces a completely innovative display of the time based on System 1 and System 2 human behaviour, as studied by Nobel Prize-winner Daniel Kahneman. The Vingt-8 ISO breaks with System 1 behaviour, whereby time is read at a glance using a deeply entrenched "code", and instead elicits System 2 behaviour in which telling the time acquires a deeper, more intellectual dimension.
The environment confronting the Swiss watch industry remained difficult throughout the year 2016. Demand for personal luxury goods fell, especially for the most expensive products. Timepieces therefore had to contend with changes in the choices made by consumers who are increasingly interested in the notion of experience associated with the world of luxury and less in shopping as used to be the case.
For Glashütte Original the 67th Berlinale, taking place from the 9th to the 19th of February, will bring not one, but a number of premieres. This year the German watchmaker debuts as Principal Partner of the Berlin International Film Festival, and crowns this 7th year of support for filmmakers with the founding and funding of the Glashütte Original Documentary Award.
Cuervo y Sobrinos looks to its Cuban origins and brings a Caribbean flavour to Swiss watchmaking. The new Torpedo Pirata Chrono Day Date offers a wealth of details, inspired by the buccaneers who once plundered ships along the Cuban coast.
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