Baume & Mercier’s story begins all the way back in 1830 and reads like a true saga. The dawn of 2011 means the opening of a new chapter for Baume & Mercier, a brand which considers itself a privileged partner for all of life’s precious moments. In an era of changing values, a Baume & Mercier watch is also a memorykeeper, an everlasting reminder of life’s most cherished moments : weddings, births, anniversaries, graduations, family reunions.