For the first time, Omega was the official timekeeper of the FEI World Endurance Championship 2005, held on January 27th. The brand's role, as official timekeeper and sponsor, is in keeping with its tradition of timekeeping prestigious international events. Endurance is a relatively young sport but one that is exceedingly challenging for the competitors, their steeds as well as the timekeepers, due to the distances involved. Omega's history of over 150 years of watchmaking and over a century of timing the world's most renowned sporting events makes it the perfect partner for a race with such a complex timing system.