Watches outside the mainstream tastea.b.art awarded the «red dot design award winner 2009» prize!
Compared to other Swiss watch brands a.b.art is a youngster. But despite its youth it’s already well known for high-quality design. The unostentatious and minimalistic composition, the use of unobtrusive materials and the authentic presentation are features of the strong personality of the new brand. The courage to create wrist watches outside the mainstream taste and to pursue a unique design style has been rewarded by an independent expert jury.
The red dot design award is probably the most important yearly competition to distinguish products for their exquisite design. And among this year’s winners is a.b.art Swiss Made for its new series O 101. The cylindrical shaped watch with the clear and straight lines, the large dial size and the distinct 31-hole date indication is yet another masterpiece of François Zahnd’s a.b.art design team.