New sales concept: opening of the first LANGE HOME OF TIME in Dresden
(09/2007) With a new sales concept, the traditional watch brand A. Lange & Söhne creates a new world of experience outside its manufactory. The first of these exclusive new stores was inaugurated by CEO Fabian Krone on 8 September 2007 at Töpferstrasse 8 in Dresden. Here, a World of Lange on a smaller scale has been created, a special place where time has a home and where visitors are invited to encounter the history and philosophy of A. Lange & Söhne.